Starbuck & Associates
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Starbuck & Associates is a Lincolnshire-based coaching and leadership development firm, winner of the National Coaching Awards Coaching Business of the Year 2025 and a certified B Corp.
Their team of ICF Master Certified Coaches (MCCs), placing them in the top 4% of coaches globally, delivers CEO and executive coaching, team coaching, NED coaching, and accelerating women in leadership programmes.
ICF accredited coach training is delivered under The Coaching Craft brand, with ACC (ICF Level 1) and PCC (ICF Level 2) routes and an MCC route on a waiting list. ELCAS funding is available for service leavers.
Rated Excellent on Trustpilot, with ISO 9001 and ISO 27001 certification.
- Delivery format
- Online, Hybrid, In-person
- Client type
- Both
- Seniority served
- C-Suite, Boards, Senior Leadership
- Sector specialisms
- Cross-Sector
- Countries served
- UK, International
- Also offers
- Group coaching, Free discovery session
Awards
- Coaching Business of the Year (2025)
Clients include
Services offered
- Coach training:
- From £4,000 per programme
Platform features
Outplacement support
From £500
Outplacement support packages from £500 +VAT (Reset Starter) up to £3,000 +VAT (Reimagine & Relaunch), depending on tier
Team development
Price on request
Wellbeing learning
Price on request
4.8
50
2020
Small
Last checked: 26 September 2026
Professional Coaching Credentials
Coaching & Leadership Qualifications
Training & Accreditations Offered
Recent reviews
Jake
Working with Starbuck & Associates has been a genuinely positive experience. Their collaborative approach, insight and ability to understand our organisation helped us develop a marketing playbook that is both practical and aligned to our goals. Zoe took the time to listen, challenge our thinking where needed, and create a final product that will support our work for years to come. We wouldn't hesitate to recommend them to other organisations looking for strategic marketing support.
Jack
Having never completed external coaching before, Paul successfully built good rapport early to ensure good connections were built before we started with specific coaching for myself. From that base, Paul used a successful mix of business models, but crucially supplemented that thinking with his own personal experience to also guide. Having been in a connected industry in the past, this really helped me consider approaches from a different mindset. Paul also very successfully struck the balance between me leading the thinking vs his advice directly. A big thank you again Paul. I've noticed a considerable difference in my skillset of leading with impact, clarity of personal brand and ability to cut through bigger strategic problem statements into workable streams.
Adrienne Kelbie
I chose Starbuck for my coach mentoring to help me improve my practice as a leadership coach, and support my upgrade portfolio for PCC. I very much enjoyed and benefitted from working with Paul. He freely shared his wealth of experience as a coach and business owner, tuned into what I wanted from each session, and ensured I was clear about ICF PCC and MCC markers. Given the ICF markers were just changing at the time, I really appreciated him being up to date and ensuring I was able to clearly understand the new markers and meanings of those. I particularly liked his informal style, insightful questions and personable approach, grounded in credible expertise and professionalism. I highly recommend him for coach training or mentoring.
Frequently asked questions
When was Starbuck & Associates founded?
Starbuck & Associates was incorporated in 2020.
Is Starbuck & Associates ICF accredited?
Named coaches at Starbuck & Associates individually hold ICF ACC, PCC and MCC credentials. The firm's ICF-accredited coach training programmes run as a joint venture between founder Paul Starbuck and ICF Master Certified Coach Liz Connelly, who run the programmes together. Coach training is offered at ICF Level 1 (ACC) and Level 2 (PCC), with an MCC route on a waiting list.
What is the STEP programme?
STEP (the Starbuck Team Effectiveness Programme) is Starbuck & Associates' flagship team-effectiveness offering. It's an 11-module programme, run over 4 to 12 months, combining in-person workshops, virtual sessions, and self-paced online learning, covering trust, communication, decision-making, conflict management, goal alignment, and accountability.
Who has Starbuck & Associates worked with?
Named clients include Google, Microsoft, Shell, HSBC, Netflix, Diageo, Unilever, YOOX NET-A-PORTER, and Tullow Oil, among many others across pharmaceuticals, financial services, technology, and retail.
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